St. Christopher’s School

St. Christopher’s School

Strategy | Visual | Build

Creating a modern K-12 website

Brief

St. Christopher’s School is a forward thinking voice in humanities, social sciences, arts and computing. The institution maintains a global reputation for excellence in the arts and design and pushes the limits on educating the brightest minds in our country and internationally. To support the launch, I was tasked with strategy, visual and build design.

Approach

Working with content first is a dream when it comes to developing the UX design of the site, which ended up being the case for St. Christopher’s School. Displaying delicate information in a manner that is not overwhelming to the user was front of mind when it came to sketching the experience. The content needed to be structured to achieve the goals of the site which were to empower the user by educating them and guiding them on how to take action in a positive approach.

Outcome

The redesign increased web traffic by 49%, increased organic search reach by 46% and the school saw and 85% increase in referring sites. St. Christopher’s School was working towards a tight deadline to meet the timeline of their marketing campaign so collaboration brought this project beautifully to the finish line.

Testimonial

I wanted to hire the best and after looking at several other companies, I knew Lucas was the perfect guy for the job. He is a true professional. I wasn’t sure what I wanted, or what direction I wanted to go for our website and Lucas was extremely patient and listened. I recommend Lucas highly and will be hiring him for future projects.

Jesse Johnson, Director of Communications
St. Christopher’s School

SC Home Screenshot
SC Apply
SC Summer
SC About
SC Calendar
SC Programs
SC Arts

Credits

Strategy: Lucas Cobb
Visual Design: Lucas Cobb
Build Design: Lucas Cobb