Hands Embracing with Watches Image

Embrace Failure

Ultimately, we are deluding ourselves if we think that the products that we design are the ‘things’ that we sell, rather than the individual, social and cultural experience that they engender, and the value and impact that they have. Design that ignores this is not worthy of the name. Design should embrace failure.

Read the rest here: http://www.netmagazine.com/features/embrace-failure