An Agency Workflow for Responsive Web Design

I’ve been thinking about workflows for Responsive Web Design quite a bit, particularly since its now become our default approach on every new project – similar to Cloud Fours recent change of heart. I’ve been especially influenced by two recent articles on the topic, namely Dennis Kardys’s A More Flexible Workflow, and Viljami Salminen’s Responsive workflow.

I struggled a bit to make their approaches fit into how we worked, so I decided to expand on what they’ve done and draw something that reflects a bit more accurately how we are incorporating Responsive Web Design into a user-centered workflow within an agency model. It’s not perfect by any means, but here’s what I came up with.

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The Perfect Client is Not So Perfect After All

While the word perfect is highly subjective, I can state with some degree of confidence that the “perfect client” for us web designers would be a client that:

  • Gives us complete creative control
  • Tells us what they want
  • Leaves us alone to get the job done (i.e., they aren’t a micro-manager)

However, I can tell you from my experience that having a client that goes overboard on those three things is far from perfect.

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Trusting Gut Instincts

Stephanie Troeth’s main job title is subtly different from the terms we usually hear within the field of user experience. She’s a user experience strategist, a discipline that “has yet to hit mainstream”, she tells me, which involves working in the place where user experience and business objectives meet. She will go into gut instincts more in this interview.

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