The First Academy

The First Academy

Strategy | Branding | Visual | Build

Elevating the user experience.


The First Academy’s straightforward and honest academic approach required a website that mirrored their philosophy. Service categories and contact information had to be clearly identified and easily accessible. The new website needed to illustrate a broad list of services while effectively communicating the manner in which those services are carried out.


My goal was to modernize the existing site with a clean and inviting new look. I added a collection of photos with prominent placement to complement the various categories. The blue coloration was carried over from the old site to accent the new textured grey motif. Ample white space and custom fonts helped declutter the online experience for visitors.


The redesign resulted in a 183% increase in Google search impressions, a 53% increase in unique website visitors and a 64% increase in mobile traffic, helping the school to showcase excellence in academia. The new website supports their status as a leader in eduration and speaks to their success in enriching student lives.


“We wholeheartedly endorse Lucas for those who want to do things differently when it comes to design. He is both analytical and creative in his process and takes the time to genuinely understand the business he is collaborating with. As a person he is a wonder to work with, so it is not surprising he comes so highly recommended.

Graham Davidson, Director of Technology
The First Academy

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Strategy: Lucas Cobb
Branding: Lucas Cobb
Visual Design: Lucas Cobb
Build Design: Lucas Cobb